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April 2014, eNewsletter
    Quick Bytes - Business News At A Glance



Givaudan Announces China Joint Venture
Some of the ingredients produced at the company’s existing sites will be transferred to the facility in China.
Snacking Continues Its Upward Trend
Half of today’s consumers (51%) say that they eat snacks at least twice a day, an increase from 48% in 2012.
Multivac Partners Krehalon
The agreement combines the long term experience of the two companies in marketing shrinkable thermoformed packaging solutions.
Thailand Food Exports To Grow
NFI projects food exports from the country to expand by 6.2% to 970 billion baht in value this year.
South Korea Eyes Southeast Asia
The country will focus on boosting its agricultural exports to Southeast Asian countries, which already make up the second largest market for the country.

Omega-3 Can Improve Sleep Quality
The study found that high blood levels of the long-chain omega-3 DHA are associated with better sleep.

    Event Highlights

The 15th Malaysian International Food & Beverage Trade Fair 2014

The Tantalizing World of
Food Business

The longest running F&B trade fair in Malaysia, The Malaysian International Food & Beverage Trade Fair (MIFB) will be held from 19 – 21 June 2014 at Kuala Lumpur Convention Centre (KLCC). With a 14 year track record, MIFB has become an essential platform for the F&B industry players to introduce the latest innovations and technologies globally. This year, themed “The Tantalizing World of Food Business” aims to bridge the business connection between Malaysia and the world, the world and Asia. As a complete business platform for the F&B industry, MIFB will showcase a wide range of products, services, valuable insights and knowledge for businesses moving from inception phase, to growth phase and to international development. Covering Hall 2 to Hall 6 of Kuala Lumpur Convention Centre (KLCC), MIFB will showcase different F&B related themes which include beverages, health & organic food, Halal, sweets & confectioneries, dairy products, food technologies & machineries, gourmet coffee & tea, wine & spirits and many more.

Visit for participation or more information.
For enquiries, please call 03-8023 2600 or email

International conference for senior business leaders and key stakeholders in the cocoa and chocolate industry

Following on from the success of CHOCOVISION 2012, the 2nd CHOCOVISION conference will take place in Davos, Switzerland, from June 17-19, 2014, under the theme "FAST FORWARD. From cocoa to chocolate – Inspiration. Innovation. Impact.".

» Continue Reading

For further information and registration to the conference, visit

An Investment Seminar at Myanmar International Food & Beverage
& Myanmar HoReCa: 2-4 July 2014 @ MEP, Yangon

Partnership beyond trading….what local food and beverage manufacturers will speak to international trade professionals while international players will share their plan for FDI or JV which will contribute to fast development of the industry through the transfer of food technology.

More info: and,
Tel: (+62) 713-3033 or

    Must Read APFI Articles!
The Psychology of Nutrition



Product development managers who create new children’s foods, beverages, or dietary supplements need a degree in psychology to go with other advanced degrees. Shoppers who buy for children, typically the mother of the family, make choices based on a range of—often conflicting—factors.

Pushing The RFID Limits pic5

In recent years, the development of radio frequency identification (RFID) technologies has been fast and their applications have grown in parallel to the reduction of costs. A lot of companies and even some European projects proposed the use of RFID technology to build full traceability systems, substituting barcodes in some applications, but extending the functionalities to the complete production chain.

The development of international standards, such as EPC global, has given additional impulse to further spread this technology. According to some reports, RFID seems to be the solution for all traceability problems.


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