The lines between soft drink categories are blurring, as consumers are seeking options that can provide everything they desire—hydration, natural, low- or no-calorie, yet nicely flavoured drinks to quench their thirst. How can manufacturers better position their products? By Howard Telford, senior beverages analyst, Euromonitor International

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Sports nutrition is a growing market driven by consumers looking to support personal health and wellbeing. Beverages enhanced with protein is becoming more popular, but finding the right protein product can be challenging, especially without sacrificing taste and mouthfeel. By Steve Mott, technical director, Proteins, ADM.

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Reducing sugar in beverages is not easy, but hydrocolloid technology presents options for today’s formulators. By Ross Clark, distinguished research fellow, CP Kelco

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APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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