Horehound is the leading botanical product for the second year straight, and sales of horehound dietary supplements rose 8.49 percent to US$115 million in 2015. Horehound dietary supplements are sold commonly as lozenges or in liquid form.
The other top selling ingredients are cranberry with US$66 million and 16 percent growth, and echinacea with US$60 million and 7.37 percent growth respectively.
Boswellia, or frankincense, rose 674 percent in sales to take 39th place. Procured from sap, it has been traditionally used in India for various ceremonial and medical uses. Today, boswellia is usually marketed along with turmeric in modern herbal supplements for anti-inflammatory benefits.
“These figures confirm that strong consumer demand for herbs and herbal products continues in the United States, based on a consumers’ interest in natural and relatively low-cost ways to maintain their health,” said Mark Blumenthal, founder and executive director of ABC.