The company plans to grow its functional Probio yoghurt brand, which is packed in PET bottles, by installing an additional production line by the end of December this year.
This is part of its Step Up 17 medium-term plan, which plans to extend its core focus on products that contribute to a healthy diet.
Meiji said that Japan’s yoghurt market was worth 388 billion yen (US$3.7 billion) by March 2016. The company’s Probio yoghurt range sees double-digit year-on-year growth rates, with net sales in the year to March reaching 100 billion yen (US$957 million).
The company added that increased health awareness and understanding of the functional value of lactobacillus among consumers will continue to lead growth for the sector.