Consumers Driving Global Energy Drinks Market

  • Tuesday, 14 February 2017 11:25
  • Published in Business News
  • Read 489 times

Valuing at US$50 billion in 2014, the global energy drinks market is projected to grow at a CAGR of 3.5 percent between 2015 and 2020, according to Research and Markets.

Today, we are observing an increasing consumption of energy drinks in the Asia Pacific region, largely due to several factors such as the rising demand for convenience beverages and changing lifestyles, increasing income, rising sports activities, and urbanisation.

Consumers are looking for variations in daily drinks which include hydration with performance and preventive measures taken for specific health conditions. Energy drinks with caffeine presence are high in demand as it helps the consumers to regain energy and increase their stamina.

Globally, energy drinks with caffeine hold the major market share. The packaging of energy drinks plays a vital role in the market, and from the past few years cans have been the major market share holder.

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Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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