Today, we are observing an increasing consumption of energy drinks in the Asia Pacific region, largely due to several factors such as the rising demand for convenience beverages and changing lifestyles, increasing income, rising sports activities, and urbanisation.
Consumers are looking for variations in daily drinks which include hydration with performance and preventive measures taken for specific health conditions. Energy drinks with caffeine presence are high in demand as it helps the consumers to regain energy and increase their stamina.
Globally, energy drinks with caffeine hold the major market share. The packaging of energy drinks plays a vital role in the market, and from the past few years cans have been the major market share holder.