The global curcumin market is growing due to growing demand from and food industry. The curcumin market size is expected to reach US$99.3 million by 2024, according to a research report by Global Market Insights Incorporated.
The rising curcumin market is due to growing consumers’ awareness of the anti-oxidation, anti-cancer and anti-inflammatory properties of the ingredient. Curcumin is a popular ingredient for supplements in the Western market and is predicted to grow further.
Not only can the ingredient be added to supplements, it can also be added to food—like chocolate. Chocolate bars which have been introduced into the global market by Chocumin contain antioxidants and health benefits, making it a functional food. Its chocolate bars also contain black pepper and moringa.
Curcumin is poorly absorbed into the bloodstream, but when infused with black pepper, the absorption of curcumin is enhanced by up to 2,000 percent. This is due to the piperine, a natural substance in black pepper that aids in curcumin absorption.
The ingredient has strong anti-inflammatory properties; which matches the effectiveness of some anti-inflammatory drugs. The ingredient also targets multiple steps in the inflammatory pathway, at the molecular level. It is also believed to play a major role in reducing the risk of many chronic diseases.
The increasing popularity of the ingredient amongst consumers gives food manufacturers ample opportunity to tap on the market. Product innovation and development on curcumin bioavailability are key strategies.