Asian Consumers Desire Natural And Tasty Confectionery

  • Tuesday, 11 April 2017 00:00
  • Published in Business News
  • Read 1019 times

The market growth of cakes and pastries has grown 18 percent between 2012 and 2016.

The cakes and patisserie market continues to grow both in revenue and value terms. The market growth is forecast increase 20.7 percent by 2020, reaching a retail market value of US$150 million.

Close to 6,000 consumers were surveyed on their attitudes, perceptions and choices on the patisserie industry by Puratos, a bakery, patisserie and chocolate ingredients company. The survey revealed that the main consumer drivers for patisserie include naturalness, freshness and taste of the product. Consumers consider these three elements when buying quality cakes and confectionery.

Peter Deriemarker, market director of Asia Pacific at Puratos, said that the bakery business in Asia is benefiting from rising disposable income and changing lifestyle and consumption patterns.

It has been a struggle for the food industry to constantly create products that meet changing customer expectations whilst fulfilling their needs for food that tastes natural, delicious and fresh. Confectionery manufacturers should also place importance on food packaging, as consumers look for clean labels and good ingredient interaction.

Companies need to recognise the latest trends and translate them into their products. Companies also need to ensure they provide a wide selection of quality products to consumers. Additionally, consumers are eager to purchase products in bakeries where they focus on baking with natural ingredients.

  • Last modified on Tuesday, 11 April 2017 11:07
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Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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