SINGAPORE: Ingredion is launching the Idea Labs innovation centres in Asia Pacific, starting with a flagship centre it has unveiled at its new regional headquarters in Singapore. Providing ways to create innovative, profitable products, the innovation centres are dedicated to fostering science-based collaboration and problem solving for food, beverage and industrial customers in four key areas: consumer insights, applied research, applications know-how and process technology.
From cereal chemists, food scientists and culinologists to marketers, process engineers and nutrition experts, experts from the company will work on applied science and with customers on specific challenges. They also conduct basic research and are connected with key global universities conducting carbohydrate research.
The labs will be part of a regional network of sites that serve to apply relevant global technology and insights and develop regionally-specific products and solutions. In particular, a key aspect of activity at the new Idea Labs would be the company’s culinology capability, an added-value service offered to food manufacturers, retailers and food service providers in the region. Culinology helps customers fast track their product development and reformulation and is now offered via the company’s development centres in China, Australia and Singapore.