Salt Of The Earth Appoints New Business Unit Director

  • Friday, 13 January 2017 15:10
  • Published in Business News
  • Read 777 times

David Hart will report to the CEO and be responsible for global business of Mediterranean Umami, an all-natural sodium reduction solution.

“We are excited to have David join our team,” says Dovik Tal, CEO for Salt of the Earth. “His extensive experience, especially at the nexus of food and health, is a significant addition of capabilities that will drive the growth of our Mediterranean Umami business around the world.”

Mr Hart has more than 12 years of international experience in food, functional food and health ingredients markets. In his most recent position, he served as vice president of marketing at Qualitas Health; responsible for the creation of global sales and marketing infrastructure for Almega PL, a plant-based omega-3 ingredient.

Mediterranean Umami is an ‘on-trend’ sodium-reduction solution for the food industry, with its organoleptic properties and being an all-natural ingredient that enables a clean label in food products, noted Mr Hart. “Given regulatory requirements in many countries, food manufacturers are searching for technologies to effectively reduce sodium and enhance umami flavour,” he said, and added that he looks forward to joining the company.

The World Health Organisation (WHO) has issued guidelines for reducing salt intake to less than 5 grams/day (less than 2,000 mg sodium/day), from the current levels of 9-12 grams/day.

According to the organisation, reducing salt intake has been identified as one of the most cost-effective measures countries can take to improve population health outcomes as salt intake of less than 5 grams/day for adults helps to reduce blood pressure and risk of cardiovascular disease, stroke and coronary heart attack.

The governments of the UK, Israel and the US are among those who have issued regulations regarding sodium-reduction in foods.

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