The beer market in the country has seen significant growth since 2011, and the market is expected to reach volumes of 470 billion litres by the end of this year, increasing a thousand times more from six years ago. The research used the volume of 468 million litres sold in 2011 as the basis of its market research.
The country ranks among the top five markets in Asia Pacific in terms of beer volume. India has 85 large breweries and a heavily concentrated market, having only four large global players—Heineken, Budweiser, SABMiller and Carlsberg—controlling 86 percent of the market.
Smaller microbreweries are making progress with sales reaching US$35 million in 2011, and this segment is forecast to reach US$7.8 billion by 2018, based on 20 percent year-on-year growth.
Craft beer revenue has been augmented through the rising numbers of international visitors and the increasing disposable incomes of Indians, and these consumers are willing to pay more for higher quality beer.
It is predicted that global sales of beer will reach US$636 billion by 2020, an increase of US$7 billion in five years. The market’s growth has been comparatively slow due to the sluggish growth in beer consumption of the world’s five largest beer markets—China, Germany, America, Russia and Brazil.
The market research found that globally, consumers’ attitudes towards alcohol have been changing due to rising health consciousness and a growing desire to drink responsibly.