Symrise Launches New Asia-Pacific Innovation And Technology Centre

  • Wednesday, 24 May 2017 15:42
  • Published in Business News
  • Read 602 times

Located in Singapore, the innovation-centric investment will boost regional and local food manufacturing capabilities.

Flavours and fragrances provider Symrise AG has recently unveiled the Spark (pronounced ‘spark’), its new eight-storey Asia-Pacific Innovation and Technology Centre, which marks the completion of phase one in the company’s S$50 million (US$36 million) innovation-centric expansion of its regional headquarters in Singapore.

The SPark was officially opened by Dr Heinz-Jürgen Bertram, CEO of Symrise AG, in the presence of guests-of-honour, Chan Ih Ming, director Consumer Businesses at Singapore Economic Development Board and Dr Michael Witter, ambassador of the Federal Republic of Germany to Singapore, as well as partners, customers and guests from 13 countries around the region including China, India and Indonesia.

The centre’s enhanced research and innovation facilities will help boost local food manufacturing capabilities and also contribute to Singapore‘s vision of becoming Asia’s regional food and nutrition hub.

“Asia is fast becoming a key global source of influence and inspiration for innovative food products, with major business, lifestyle, technology, health and nutrition centres like Singapore at the heart of this megatrend,” said Dr Bertram.

“With Singapore being the foundation of our Asian growth story, I believe the new research and innovation facilities will ignite greater collaboration, connectivity and creativity among industry stakeholders to further develop local and regional food research and manufacturing industry capabilities,” he continued.

Designed in accordance with the company’s global R&D strategy, the new centre will focus on connecting megatrends, consumer needs, customer requirements, sustainability, innovation and cost efficiency. It comprises laboratories designed for a wide range of uses from flavour creation and application, to food science and research, for industry players to discovery sensory and consumer insights.

With one-way mirrors for focus group testing, the latest audio and visual recording equipment, and commercial kitchens for food preparation and presentation, local and regional companies will be able to leverage the centre’s research and technology capabilities to discover new flavours compounds, and co-create natural and sustainable products that meet the preferences and cultural requirements of Asian consumers.

“The establishment of Symrise’s Asia-Pacific Innovation and Technology Centre will help to drive co-innovation with brand owners in Singapore and the region. We look forward to partnering with Symrise to further deepen its innovation presence in Singapore, which will in turn strengthen Singapore’s position as Asia’s leading food and nutrition hub,” said Ms Thien Kwee Eng, assistant managing director, Singapore Economic Development Board.

All of the research developed by the new centre research will be applied to the general development of new technologies and research methods, food flavours innovation for Asian customers, and to support key global innovation-driven projects. To support future industry growth, the company will partner with local tertiary institutions to support curriculum skills development, and also drive employee training in essential areas like flavour creation and flavour application.

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Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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