The company, a stevia manufacturer, has found a method to extract and purify antioxidants from the stevia leaf for use in food and beverage products. The antioxidant product has a clean taste profile with a hint of sweetness. The new stevia antioxidant will extend the company’s portfolio beyond its flavour modifiers and sweeteners, and provide customers with a spectrum of plant-based stevia ingredients.
Experts believe antioxidants help slow down or even inhibit damage caused by free radicals in the body. Consumers' desire for these health benefits has driven an increase in product launches with antioxidant claims by over 18 percent over the past five years, according to market intelligence company Mintel.
"Stevia as an antioxidant will further support beverage and food companies in providing their customers with health benefits and great-tasting products containing compounds commonly found in 'superfoods' such as fruits, vegetables, nuts and grains,” said Faith Son, vice president of marketing and innovation.