Gluten-free products are perceived to ease digestive ailments, lower cholesterol level, and be less fattening, which in turn are expected to drive the product demand over the forecast period. The rising awareness among consumers to limit intake of gluten to avoid celiac disease and irresistible bowel syndrome is expected to increase product demand.
Asia Pacific is expected to be the fastest growing region on account of increasing consumption of the gluten-free products. High demand for rice in the region is likely to complement industry growth.
The bakery product segment is expected to dominate the industry growing at a compound annual growth rate of 10.5 percent over the forecast. The market is expected to witness substantial growth over the forecast period mainly due to rising incidences of celiac disease, diabetes as well as obesity across developed economies.
Grocery stores accounted for 70 percent of the overall distribution of the gluten-free products, on account of easy accessibility to a wide range of products under one roof.
The growing inclination of consumers towards leading healthy lifestyles, coupled with the association of free-from products to being healthy is expected to have a positive impact on the industry growth. Marketing strategies which include product sampling, in-store cooking demonstrations, and shelf tags indicating a consumable to be gluten-free have been playing crucial roles in influencing the product demand.