Millennials are an influential generation, driving the demands for high-quality and natural harder than other age populations. With competitive beverage products like fruit juice, how can manufacturers increase their appeal to such consumers? Wayne Lutomski, vice president International & Welch’s Global Ingredients Group, discusses with the example of Chinese consumers.
The report, published by the China Association for Quality (CAQ), revealed that the satisfaction of Chinese consumers is decreasing, compared to 2015 and demands for the quality of milk are changing. Suppliers have to be prepared for the changing needs of their Chinese customers.