Millennials are an influential generation, driving the demands for high-quality and natural harder than other age populations. With competitive beverage products like fruit juice, how can manufacturers increase their appeal to such consumers? Wayne Lutomski, vice president International & Welch’s Global Ingredients Group, discusses with the example of Chinese consumers.

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Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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