The primary health concern in India is presently tiredness and fatigue, according to a study by Mintel, a global market intelligence agency, which has increased consumer demand for products targeting this.
Valuing at US$50 billion in 2014, the global energy drinks market is projected to grow at a CAGR of 3.5 percent between 2015 and 2020, according to Research and Markets.
Though it’s still an emerging regional segment market, it has been experiencing a rush in popularity in countries such as China and India which in turn will help the market to grow, reported Research and Markets.
Energy is a buzzword in the nutritional ingredients industry and it has been this way for quite some time. Despite its relatively long-standing presence, it is not going away. What ingredients can propel this trend? By Dr Elaine Drummond, product technology manager, bioactives, Glanbia Nutritionals
As our lifestyles become more hectic every day, people demand for an energy source that gives them a boost between meals, while working, driving long distances, or studying. But how can we ensure these are healthy options as well? By Ieva Jurevičienė, head of NPD, MyDrink Beverages
Asia is rapidly emerging as an important market for sports nutrition products. Here Efrat Kat, vice president of Marketing and Sales at Algatechnologies, looks at the reasons for its growth and suggests that manufacturers who want to stand out from the crowd should turn to a ‘secret’ natural ingredient.
More energy drinks were launched worldwide in 2015 than in any year since 2008. Volume sales also rose 10 percent worldwide, with China experiencing the highest volume growth, according to a report by Mintel.
Celsius Holdings, which produces Celsius, a negative calorie drink, has announced a major expansion of the brand’s international distribution network through a partnership with YHS Singapore (Yeo’s), a drink manufacturer headquartered in Singapore.