With increasing consumer awareness for health and wellness products, and trends seen from the more mature markets of US and Europe, the markets of Asia Pacific have great potential for products positioned to improve and maintain cardiovascular health. By Maria Mascaraque, research associate- health and wellness, Euromonitor International

Fortifying foods is not a new trend, but it is a move that manufacturers are commonly adopting now, whether to address deficiencies in vitamins and minerals for consumers, or to enhance the appeal of their products with these added health benefits. But what exactly is fortification, why do we need to fortify foods, and what can be said of the future for fortification? Lee Wei Xuan, research analyst, Euromonitor International, tells APFI more. By Michelle Cheong

Focusing on the emerging markets and investing in value-added products can tackle milk overproduction, says Euromonitor.

With the new year ahead, which sectors of the food and beverage industry are likely to drive growth? What can manufacturers expect to see in 2016? BY Arunas Umbrasas, Industry analyst at Euromonitor International

Functional foods are trending among consumers now, but what are they and how can manufacturers use these to better cater to consumers? Ms Emil Fazira Bte Kamari, research analyst at Euromonitor International shares more.

APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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