Consumption of instant noodles is increasing in Asia. Fortifying wheat flour with vitamins and minerals may improve nutrient intake in Asia.
Ongoing consumer demand for ‘optimal nutrition’ and more personalisation is spurring new product innovations. Arwika Ussahatanon, food and communications specialist, explains.
Fortifying foods is not a new trend, but it is a move that manufacturers are commonly adopting now, whether to address deficiencies in vitamins and minerals for consumers, or to enhance the appeal of their products with these added health benefits. But what exactly is fortification, why do we need to fortify foods, and what can be said of the future for fortification? Lee Wei Xuan, research analyst, Euromonitor International, tells APFI more. By Michelle Cheong
Nutrition remains a widespread problem in the world today, regardless if one has access to food or not. To target this, it is not only important to make sure people have enough food, but also that they have the required knowledge on nutrition to make informed choices about their diets. Food manufacturers can do much more to ensure this, as well as make end-products healthier to improve consumer health. By Michelle Cheong