A diversified marketing strategy is key to meet consumer demands in the health and wellness market, according to Reema Jagtiani, analyst as Euromonitor International.

Recent global estimates show that the worldwide prevalence of obesity more than doubled between 1980 and 2014. To contain the issue of overweight/obesity, health programmes directed at weight management over the years have consistently placed the spotlight on the importance of dietary control among consumers. By BENEO

The baking ingredients market is estimated at US$13 billion in 2017, and is projected to grow at a CAGR of 5.4 percent to reach US$16.9 billion by 2022, according to Research and Markets.

The food emulsifiers market is projected to grow at a CAGR of 5.5 percent from 2017, according to market research by Report Buyer.

Many plant extracts have components that are believed to offer health benefits, but not all are readily absorbed into the human bloodstream. Cyclodextrins can increase the bioavailability of these health-promoting ingredients. By Dr TiehKoun Koh, business director food solutions, and Dr Zhang Yan, head of food lab, Wacker Biosolutions.

There may not have been a better time for food companies to invest in the development of products that are enhanced with functional ingredients and the application of big data technology may be the big leap forward. By Vincent Monahan, business development, Nuritas

More are calling the obesity crisis an ‘epidemic’, but what has caused this, and what needs to happen to turn it around? What can be done at the individual, government, and industry level, and how can functional foods be a game changer? By Satya S. Jonnalagadda, PHD, MBA, RD, director of Global Nutrition, Kerry; Sheelagh Pentony, marketing communications manager—Nutrition, Kerry; and Niamh O’shaughnessy, MSC, Human Nutrition graduate, University College Dublin

No one can stop ageing, and since it is the inevitable, why not ensure that as we age, we age well? Functional foods could be one way to healthy ageing. By Michelle Cheong

Held at the AsiaWorld-Expo in Hong Kong from 2-3 September 2015, the two-day trade show saw more than 135 international exhibitors and 2,345 visitors from a pan-Asian audience.

The current international market is forecast to grow seven percent annually until 2020 with the Asia-Pacific market growing fastest.

APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.


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