New research from Technavio underscores the potential for bakers and cereals processors to boost their gluten-free sales in a market hungry for innovation and value.

More consumers have recently been embarking on the health and wellness trend, increasing the demand for healthier products. The rise of organic and gm-free foods comes amid this growing trend, and 2015 was the year in which ‘free from’ truly became mainstream. By Lu Ann Williams, director of innovation, Innova Market Insights

Gluten-free products, previously positioned only for gluten-intolerant consumers, are often perceived as less tasteful. However, with new production processes, companies are now enlarging the spectrum of gluten-free products with those that taste similar to traditional plain flour products. By Pascal Philibert, managing director, Philibert Savours

With the plant proteins and gluten-free ingredients from Harvest Innovations, Archer Daniels Midland Company has increased its ability to cater to the current consumer trends of the market.

The FDA has published a final rule regarding 'gluten-free' claims that all products labelled after August 5, 2014, have to comply to.

The gluten-free market has caught the imagination of health conscious consumers and has been expanding steadily. Whey isolates offer an alternative to gluten-free recipes that helps overcome traditional limitations. By Craig Sherwin, director of Protein Technology Center, Davisco Foods

Rates of diagnosed coeliac disease are on the rise and the benefits of a gluten-free diet are gaining increasing exposure. The demand for gluten-free bakery products is set to experience considerable growth in the near future. By Derek Lam, marketing coordinator, Embassy Flavours

In North America, GM-free is the fastest growing clean label, representing food products not containing genetically modified organisms.

The rules also require 'no gluten', 'free of gluten' and 'without gluten' claims to meet the definition of 'gluten-free'.

APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.


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