Almost half of Indian consumers aim to live a healthier lifestyle, and they are willing to pay more for healthier products, reports Mintel.
The primary health concern in India is presently tiredness and fatigue, according to a study by Mintel, a global market intelligence agency, which has increased consumer demand for products targeting this.
Identified by market intelligence agency Mintel, the 2017 global food and drink trends are grounded in current consumer demands for healthy, convenient and trustworthy food and drinks. By Jane Barnett, Insights Manager for the ANZ, SEA and India regions at Mintel
According to market researcher Mintel, four mega-trends are dominating the Asia Pacific food and beverage market: healthier alternatives, brand stories, visual eating and changing lifestyles.
According to a Mintel report, there are more beverages today that combine two or more drink categories in order to better satisfy consumer demands, causing distinctions between beverage categories to blur.
Other than free-from diets, grain-free could be the next big trend for bakers, says market researcher Mintel.
Market researcher Mintel says bitter flavours can help manufacturers in their sodium reduction initiatives and clear perceptions of consumers who think reduced salt compromises on flavour.
Mintel research suggests India is leading the Asia Pacific region in the packaged rice market.