With high expenses spent on osteoporosis-attributed bone fractures every year, a greater use of calcium and vitamin D supplements could save countries a significant amount of money, according to a new independent analysis commissioned by Food Supplements Europe.

Vitamin D, naturally produced from exposure to the sun, is gaining prominence due to its benefits and the increasing health concern regarding deficiencies in the vitamin. Besides seeking the sun, consumers can also supplement the lack of vitamin d in their diets through supplements and fortified foods. By Ho Pei Ying

With concern about cardiovascular disease growing across Asia, heart health has become one of the most important targets in dietary supplement markets. Here, Zev Ziegler, head of global brand & marketing at Lycored’s Health Nutrition Division, discusses new research into the motivations of supplement consumers.

With increasing consumer awareness for health and wellness products, and trends seen from the more mature markets of US and Europe, the markets of Asia Pacific have great potential for products positioned to improve and maintain cardiovascular health. By Maria Mascaraque, research associate- health and wellness, Euromonitor International

With more than 90 percent of the US population not currently meeting the vitamin E intake recommendations, the study assessed how vitamin E status differs.

APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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