Anlit has launched vegetarian turmeric (curcumin) gummies for consumers seeking curcumin supplement alternatives. These contain natural colourants, without preservatives or artificial colours.
To satisfy the growing demand for vegetarian products, the gummies are not made of conventional gelatin; instead the gummies use pectin, produced by a clean, starch-free moulding system. This allows them to be certified kosher and halal.
Coming in a gummy form to provide a beneficial curcumin dosage, both children and adult consumers are presented with a tasteful and easy solution to intake curcumin without needing to swallow tablets or capsules.
Consumers are increasingly aware of the health benefits associated with consumption of fruit and vegetables, and buying nutraceuticals to meet the daily nutrient requirement.
Chocolates with added curcumin, such as that launched by start-up company Chocumin, can make a healthier indulgent treat as it helps increase consumers’ intake of the ingredient.
With high expenses spent on osteoporosis-attributed bone fractures every year, a greater use of calcium and vitamin D supplements could save countries a significant amount of money, according to a new independent analysis commissioned by Food Supplements Europe.
Vitamin D, naturally produced from exposure to the sun, is gaining prominence due to its benefits and the increasing health concern regarding deficiencies in the vitamin. Besides seeking the sun, consumers can also supplement the lack of vitamin d in their diets through supplements and fortified foods. By Ho Pei Ying
With concern about cardiovascular disease growing across Asia, heart health has become one of the most important targets in dietary supplement markets. Here, Zev Ziegler, head of global brand & marketing at Lycored’s Health Nutrition Division, discusses new research into the motivations of supplement consumers.
With increasing consumer awareness for health and wellness products, and trends seen from the more mature markets of US and Europe, the markets of Asia Pacific have great potential for products positioned to improve and maintain cardiovascular health. By Maria Mascaraque, research associate- health and wellness, Euromonitor International