With high expenses spent on osteoporosis-attributed bone fractures every year, a greater use of calcium and vitamin D supplements could save countries a significant amount of money, according to a new independent analysis commissioned by Food Supplements Europe.
Vitamin D, naturally produced from exposure to the sun, is gaining prominence due to its benefits and the increasing health concern regarding deficiencies in the vitamin. Besides seeking the sun, consumers can also supplement the lack of vitamin d in their diets through supplements and fortified foods. By Ho Pei Ying
With concern about cardiovascular disease growing across Asia, heart health has become one of the most important targets in dietary supplement markets. Here, Zev Ziegler, head of global brand & marketing at Lycored’s Health Nutrition Division, discusses new research into the motivations of supplement consumers.
With increasing consumer awareness for health and wellness products, and trends seen from the more mature markets of US and Europe, the markets of Asia Pacific have great potential for products positioned to improve and maintain cardiovascular health. By Maria Mascaraque, research associate- health and wellness, Euromonitor International