Millennials are an influential generation, driving the demands for high-quality and natural harder than other age populations. With competitive beverage products like fruit juice, how can manufacturers increase their appeal to such consumers? Wayne Lutomski, vice president International & Welch’s Global Ingredients Group, discusses with the example of Chinese consumers.

FruitWorx Concord Grape Juice Powder is made with a proprietary dehydration process that removes all the water from Concord grape juice but retains its bold flavour and rich purple colour.

The powder contains polyphenols, and is a free-flowing, soluble, low water activity powder that is can be used in a host of applications, including nutraceuticals and functional foods. It is also free from artificial colours, flavours and preservatives, and is non-GMO.

APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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