Millennials are an influential generation, driving the demands for high-quality and natural harder than other age populations. With competitive beverage products like fruit juice, how can manufacturers increase their appeal to such consumers? Wayne Lutomski, vice president International & Welch’s Global Ingredients Group, discusses with the example of Chinese consumers.
FruitWorx Concord Grape Juice Powder is made with a proprietary dehydration process that removes all the water from Concord grape juice but retains its bold flavour and rich purple colour.
The powder contains polyphenols, and is a free-flowing, soluble, low water activity powder that is can be used in a host of applications, including nutraceuticals and functional foods. It is also free from artificial colours, flavours and preservatives, and is non-GMO.