Yoghurt is a common dairy product across all consumer age groups, but what factors play a part in purchasing decisions? Patrick Young, Insight Director, Kadence International, shares his opinion.
The Japanese food producer will spend a total of five billion yen (US$47.9 million) to expand its Saitama plant’s capacity for functional yoghurt.
According to a report by TechSci Research titled “India Dairy Products Market By Product Type, Competition Forecast &; Opportunities, 2011–2021”, the yoghurt market in India grew at a CAGR of 28.9 percent during 2011 to 2015. It is projected to grow at an even faster pace over the next five years to reach US$1 billion by 2021.
While fatty fish is one of the richest food sources of vitamin D, yoghurt too has the potential to contribute significantly to vitamin D consumption.
Drinking yoghurt will become the third most consumed dairy drink in China by 2016, exceeding flavoured milk.