With consumers becoming more active today, sports beverages are consequently becoming more popular. Beverage manufacturers are using innovative natural ingredients in sports drinks to give their products an extra edge. By Ieva Jurevičienė, head of NPD department, MyDrink Beverages

Apart from clean and clear labelling and ‘free from’ foods that gained traction in 2015, the emerging trends for 2016 include the rise of ‘flexitarians’, natural or back-to-the-past food processing methods, permissible indulgence foods, and ‘real’ food.

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Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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