Sweet foods are often perceived by the average consumer as something indulgent and unhealthy. Little do they know that now there are many more options for a sweet taste and little to no calories. By Maran G Krishnan, head of APAC Flavour Communications, Givaudan

Growing awareness of health and desire for wellness in modern lifestyles are leading to increasing consumer demand for reduced sugar or sugar free food and beverages.

The market for alternative sweeteners is rapidly increasing and is predicted to reach US$870 million in 2020 after annual profits of 3.7 percent.

Stevia is emerging as a major global commodity as the food industry embraces it as a natural, sweet and zero-calorie ingredient. It is fast being used in virtually every food sector, including bakery and confectionery. By Chris Peterson, communications manager, and Maria Teresa Scardigli, executive director, International Stevia Council

Beneo has designed a new Isomalt translucent gum coating technology, which utilises a sugar replacer that crystallises translucently.

The translucent quality the coating possesses enables gum manufacturers to produce multi-coloured gum centres to be coated in a crunchy and translucent way. The colours, as well as added print and sparkle effects are now available, due to the coating technology.

Gum that is coated with the translucent product has both crunch and good flavour release, and also prevents any chipping or cracking during production.

With this breakthrough in research, the Kyoto University researchers believe this could be a huge plus for the food industry, especially since consumers are increasingly demanding for natural sweeteners over sugar.

Health and wellness products are all the hype these days with food and beverage companies investing into reformulation or looking for alternatives to improve their existing products. These include sugar alternatives or sweeteners to ensure all consumers can live a sweet life. By Michelle Cheong

APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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