Describing healthy food using indulgent words results in higher consumption, according to a study by researchers from Stanford University.
Nine out of ten consumers believe food companies have a responsibility in ensuring consumers have a healthy diet, according to public relations agency Ingredient Communications.
Protecting an animal’s welfare means providing for its physical and mental needs. The new ISO standard for animal welfare addresses this.
Not all consumers understand the term, and associate it more with the type and manner of production processes rather than compliance with specific thresholds, reports the testing, certification, inspection and training provider.
Peter van Deursen, chief executive officer, Asia Pacific, Cargill, shares more with APFI.
Nutritional fact panels are increasingly more detailed, but for consumers who do not know how to read, or are not bothered with these facts, front-of-pack claims are still the more effective factor in purchasing decisions, suggests an Italian study.
Consumers want to have more say in the products coming their way, but before that, manufacturers should understand how consumers think and make purchasing decisions. Priscillia Ooi, marketing director, Asia-Pacific, Puratos Malaysia, shares more with APFI on the findings of their recent global consumer survey.
Following the consumer trend for health and wellness, more consumers are cutting back on meat and becoming ‘flexitarians’. What is meant by the term, and what does this mean for the meat and protein industries? By Innova Market Insights
According to a research by Ingredion, about a third of consumers actively look for clean label claims, and seven in ten consumers say these claims influence their purchasing decisions of dairy and bakery products.