A diversified marketing strategy is key to meet consumer demands in the health and wellness market, according to Reema Jagtiani, analyst as Euromonitor International.

In an exclusive interview, Dr Tan Sze, managing director, Nestlé Research and Development Centre Singapore, speaks to APFI on the importance of understanding nutritional needs of consumers in different markets, and utilising digital technology to reach today’s consumers. By Farah Nazurah

PureCircle has developed the first commercially viable stevia antioxidant product, providing food and beverage companies new access to health and wellness ingredients for their consumers.

Beer manufacturers can soon fortify beer with a live strain of good bacteria, providing health-conscious consumers the option to toast to a gut-friendly drink.

The global soluble dietary fibres market was valued at US$1.52 billion in 2016 and is projected to reach a value of US$3.23 billion by 2022, according to market research agency Markets and Markets.

By 2020, there will be a billion elderly people in the world. With the huge financial burden incurred by chronic diseases, people are shifting their focus towards disease prevention. Nutrient premixes offer a good solution, but flavours cannot be compromised. By Russ Hazen, premix innovation Manager, Fortitech Premixes

Consumption of instant noodles is increasing in Asia. Fortifying wheat flour with vitamins and minerals may improve nutrient intake in Asia.

Vitamin D, naturally produced from exposure to the sun, is gaining prominence due to its benefits and the increasing health concern regarding deficiencies in the vitamin. Besides seeking the sun, consumers can also supplement the lack of vitamin d in their diets through supplements and fortified foods. By Ho Pei Ying

Fortifying foods is not a new trend, but it is a move that manufacturers are commonly adopting now, whether to address deficiencies in vitamins and minerals for consumers, or to enhance the appeal of their products with these added health benefits. But what exactly is fortification, why do we need to fortify foods, and what can be said of the future for fortification? Lee Wei Xuan, research analyst, Euromonitor International, tells APFI more. By Michelle Cheong

Frutarom’s NutraT is a line of ready-to-use soluble powder formulas that dissolve easily in water, soft drinks and dairy products. Once dissolved, beverages stay clear, without turbidity, and deliver a fresh flavour.

These antioxidants offer water and soft drink manufacturers the ability to fortify their products with natural extracts that are typically not water-soluble, such as those from olives, artichokes, or citrus, enabling manufacturers to develop functional products with new flavours.

The antioxidants are produced using sustainable sources, heat stable up to 70 deg C, and both Kosher and Halal certified.

APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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