Beverages featuring fruit chunks are regarded as important drivers of the growth of the fruit juice segment. However, the ‘delicate’ ingredients require care during bottling and pose a challenge that Coca-Cola HBC Eurasia must overcome to gain a foothold in this merging market. By Jürgen Kraatz, sales manager, Krones

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Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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