To cope with increasingly hectic lifestyles, consumers are expecting more from foods today: convenient, natural, healthy, tasty, and even better if these can last for longer periods so as to minimise food wastage. What are some solutions manufacturers can use to meet these demands? By Liew Gin Lim, head of sales & marketing Asean, Kalsec Malaysia
Taste is always a crucial factor that determines whether a consumer buys a product. With such importance, it is vital that food manufacturers can provide the taste that consumers want. By Kathleen Koh, managing director, Asia Pacific, Kalsec
Consumers are showing a growing interest in hot and spicy foods, with new product launches increasing for nine years straight, according to a report by Kalsec.
The health and wellness trend is still going strong globally. Scott Nykaza, president and chief operating officer, Kalsec, gives his opinion on what ingredients will be popular in 2017 and what manufacturers can expect this year.
Taste has always been an important component in food, and is becoming even more so to consumers in recent years. Manufacturers can combine several extracts to meet growing consumer demand for more ‘adventurous’ flavours. By Gary Augustine, executive director, Market Development, Kalsec Incorporated
Shelf-life is an important aspect for food manufacturers so as to prolong its value and also reduce food waste. Going back to the basics, the ingredients one uses for one’s product is one way to manage shelf-life. By Liew Gin Lim, head of sales and marketing, Southeast Asia, and Cindy Tian, lead scientist, Kalsec
With the certification, the company can now expand its naturally-sourced ingredient portfolio to meet the increasing consumer demand for cleaner label ingredients.
Study by Kalsec has shown that 80 percent of UK and US parents with a child between the age of 3-12 prefer to buy products containing naturally-sourced colours.
The use of the liquid spices and herb extracts can create multi-dimensional heat sensation that enhances tastes. Manufacturers have to make careful material selection and most importantly, find a good supplier partner. By Gary Augustine, executive director of market development, Kalsec