Natural colours are the basic expectations by consumers now, but it is also critical that these maintain the expected visual appearances of products, regardless of application. Christiane Lippert, head of marketing, food, lycored, discusses how they tested the stability of lycopene and betacarotene in beverages and what they found.
New drink concepts need to rely on more than taste alone. Using colour in beverages is crucial to gaining consumer preference. By GNT
Natural colours are not only perceived as healthier by consumers than their synthetic counterparts, but consumers are demanding them to be the standard. What does this mean for manufacturers? By Nature Colours Expert Team, Naturex
Increasingly health conscious consumers have led to a sharp growth in the clean label trends. Beverage manufacturers who would like to leverage on the use of natural colours have to consider the effects on colour, taste and sensorial quality. By Campbell Cooper, GM, Kleurcraft