New drink concepts need to rely on more than taste alone. Using colour in beverages is crucial to gaining consumer preference. By GNT

Natural colours are not only perceived as healthier by consumers than their synthetic counterparts, but consumers are demanding them to be the standard. What does this mean for manufacturers? By Nature Colours Expert Team, Naturex

Increasingly health conscious consumers have led to a sharp growth in the clean label trends. Beverage manufacturers who would like to leverage on the use of natural colours have to consider the effects on colour, taste and sensorial quality. By Campbell Cooper, GM, Kleurcraft

APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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