In the dynamic food and beverage industry, manufacturers constantly need to not only cope with increasing consumer demands, but also keep up with the latest trends and continuously innovate to retain consumer interest. Packaging is literally the face of a product and brand, so what can manufacturers do to keep their products in the eye of consumers? By Ryan Nowak, senior director, packaging technology integrated solutions APMEA, Havi global solutions
The global anti-counterfeit packaging market in food and pharmaceuticals is forecast to reach US$12.8 billion by 2025, according to market research company ReportLinker.
The food and beverage sector is under tremendous pressure to improve safety and traceability throughout the supply chain. Packaging plays a critical role in protecting the food and engaging customers to give them peace of mind. By Jai Rastogi, VP, packaging technology integrated solutions APMEA, Havi Global Solutions