The expansion will see the ingredient manufacturer Puratos Taiwan bringing more quality and value-added ingredients to customers in the country.

The market growth of cakes and pastries has grown 18 percent between 2012 and 2016.

Consumers want to have more say in the products coming their way, but before that, manufacturers should understand how consumers think and make purchasing decisions. Priscillia Ooi, marketing director, Asia-Pacific, Puratos Malaysia, shares more with APFI on the findings of their recent global consumer survey.

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Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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