Consumers globally are becoming more aware of health and embarking on the health and wellness trend, and ironically we seem to be going back to the basics—unprocessed and natural—for the ultimate health products. Ben Boonlai, director of Medifoods (Thailand), spoke with APFI in an interview and shared his company’s innovative concept of creating functional foods from rice, the staple of all Asians.

In partnership with the Sustainable Rice Platform (SRP) and the International Rice Research Institute (IRRI), Mars Food announced the first global standard for sustainable rice at the fifth annual Plenary Meeting and Assembly.

APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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