Various consumer categories exist: children, elderly, men, women… with the growing ageing population especially today, food and beverage manufacturers would do well to cater products specially for them. By Sheila Heath, director, Crown Closures North America
Ongoing consumer demand for ‘optimal nutrition’ and more personalisation is spurring new product innovations. Arwika Ussahatanon, food and communications specialist, explains.
As the numbers of elderly increase everywhere around the world year by year, the consumer market is seeing a rise in senior nutrition products to cater to the senior consumers. Fermentation could help manufacturers better cater to the needs of the silver generation. Dr Bejit Ideas shares more. By Michelle Cheong
Food and beverages designed specifically for seniors’ nutrition yet takes into account the physiological challenges of elderly could shake up a category that is on the cusp of exploding, according to Norwegian researchers.