With consumers becoming more active today, sports beverages are consequently becoming more popular. Beverage manufacturers are using innovative natural ingredients in sports drinks to give their products an extra edge. By Ieva Jurevičienė, head of NPD department, MyDrink Beverages
Valuing at US$50 billion in 2014, the global energy drinks market is projected to grow at a CAGR of 3.5 percent between 2015 and 2020, according to Research and Markets.
With increasing urbanisation and increasing awareness of consumers of the importance of health, the global sports drinks market is surging, and the developing economies are expected to offer growth opportunities, reports Research and Markets.
Though it’s still an emerging regional segment market, it has been experiencing a rush in popularity in countries such as China and India which in turn will help the market to grow, reported Research and Markets.
Energy is a buzzword in the nutritional ingredients industry and it has been this way for quite some time. Despite its relatively long-standing presence, it is not going away. What ingredients can propel this trend? By Dr Elaine Drummond, product technology manager, bioactives, Glanbia Nutritionals
Sports food is expected to grow faster than sports drinks at a compound annual growth rate of 9.7 percent between 2015-2020, says P&S Market Research.