Nine out of ten consumers believe food companies have a responsibility in ensuring consumers have a healthy diet, according to public relations agency Ingredient Communications.
Consumers expect to be provided with concrete details about the foods they buy, enabling them to decide which foods are safe to purchase and consume, according to a study by Tuv Sud.
A new study found that many consumers feel that clean eating can include some processed and packaged foods.
The technology uses Singapore lactobacillus, which is isolated by Otemchi Biotechnologies. The company looked at the properties of the Singapore lactobacillus and found that it can be more effective compared to lactobacilli from Japan, Taiwan, the US, Australia and European countries.
The findings from the six companies showed that their chickens have a survival rate of 98-99 percent, as compared to normal-grown chickens with antibiotics, which have survival rates averaging around 95 percent.
Antibiotics are widely used by poultry famers to prevent disease among the poultry and as growth promoters to yield plumper chickens. However, in a deviation from the trend, the US Food and Drug Administration announced in December 2013 that all farming will be required to eliminate the use of antibiotics in farm animals within three years.
Among other positive findings, there were zero cases of chickens infected with cocci, a pathogen that causes coccidosis, which is prevalent in chicken farms throughout the world. The disease causes diarrhoea, slower growth and even fatality among the birds.
Droppings from the lactobacillus-fed chicken have been used to produce a fertiliser which can help vegetables and fruits grow. The company was able to grow lettuce, which requires a temperate climate, using the droppings at its farm in Malaysia.