Sweet foods are often perceived by the average consumer as something indulgent and unhealthy. Little do they know that now there are many more options for a sweet taste and little to no calories. By Maran G Krishnan, head of APAC Flavour Communications, Givaudan
Growing awareness of health and desire for wellness in modern lifestyles are leading to increasing consumer demand for reduced sugar or sugar free food and beverages.
The miracle berry from Africa, otherwise known as Synsepalum dulcificum, contains a protein called miraculin which is able to suppress sourness and elicit a sweet flavour. This could have some potential in reducing sugar content of sour drinks.
Straits Wholefoods has launched an all-natural organic sweetener harvested from the male flower stalks of the arenga pinnata tree. This sweetener makes for a healthy sugar that is low glycaemic, containing only half the glycaemic load of cane sugar and honey.
On top of that, the sweetener is rich in minerals such as potassium, calcium, magnesium, iron, zinc, sodium and copper. It consists up to 50 times more minerals than in white sugar, and up to three times more potassium than bananas. It is also rich in vitamins, such as vitamin C and the highly valued B12.
The sweetener is versatile in its applications, and can be used in any recipe to replace cane sugar, with its creamy caramel taste and a pleasant aroma.
Health and wellness products are all the hype these days with food and beverage companies investing into reformulation or looking for alternatives to improve their existing products. These include sugar alternatives or sweeteners to ensure all consumers can live a sweet life. By Michelle Cheong
Archer Daniels Midland Company (ADM) announced that it has completed the purchase of certain assets of Eaststarch CV, ADM’s 50-50 joint venture with Tate & Lyle.
A recent study found that 60 percent of all consumers worldwide avoid preservatives as well as artificial colourants and sweeteners when choosing food and drinks products.
A recent survey of 15,000 participants found that consumers purchase does not line up with what they claim to care about.
According to TechSci Research, the market for food additives in India is anticipated to witness double digit growth.