A diversified marketing strategy is key to meet consumer demands in the health and wellness market, according to Reema Jagtiani, analyst as Euromonitor International.

Manufacturers need to appeal consumer’s emotions by creating a story around their products that fit well into the lifestyle of consumers if they want to get ahead of the competition in Asia’s developed nations, according to Natasha Telles D'Costa, Frost & Sullivan, Asia pacific, director. 

The global dietary supplements market is expected to reach US$220.3 billion in 2022, with a CAGR of 8.8 percent between 2017 and 2022, reports Zion Market Research. Asia Pacific was the largest market, accounting for more than 31 percent share of the total volume of dietary supplements market, and researchers expect this trend to continue in coming years.

The Pan-Asian event that is dedicated to the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, drew to a successful close after two fruitful days of vibrant business networking and knowledge-sharing sessions.

Held at the AsiaWorld-Expo in Hong Kong from 2-3 September 2015, the two-day trade show saw more than 135 international exhibitors and 2,345 visitors from a pan-Asian audience.

Functional foods are trending among consumers now, but what are they and how can manufacturers use these to better cater to consumers? Ms Emil Fazira Bte Kamari, research analyst at Euromonitor International shares more.

As manufacturers, consumers are the top priority. How can manufacturers better cater to today’s consumers? Mr Jeff Hilton, co-founder and chief marketing officer at Brandhive, shares more.

What are natural ingredients and what is the market like today? Dr Chin Kun Wang, President, International Society for Nutraceuticals and Functional Foods shares more.

Global nutraceutical market is set for major growth in the next few years

APFI About Us

Asia Pacific Food Industry (APFI) is Asia’s leading trade magazine for the food and beverage industry. Established in 1985, APFI is the first BPA-audited magazine and the publication of choice for professionals throughout the industry with its editorial coverage on the latest research, innovative technologies, health and nutrition trends, and market reports.

Asia Pacific Food Industry is published by Eastern Trade Media Pte Ltd. The company owns numerous trade and consumer titles, including Asia Pacific Metalworking Equipment News and Industrial Automation Asia.

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