Consumers globally are increasingly health conscious—they want healthier ingredients in food and drinks, with lesser sugar content. Transparency in where ingredients are sourced is also key in gaining consumer trust and loyalty, as sustainability in the products they purchase are important to them. Tom Vierhile, director of innovation insights at GlobalData, shares his views on how the health & wellness trend and changing consumer tastes are driving the confectionery and snacks market.
Manufacturers need to consider the wellbeing impact of their products to target sensory-seeking yet health-conscious consumers, according to market research agency GlobalData.
The health and wellness trend is thriving worldwide today. ‘Vegan’, ‘vegetarian’, ‘plant-based’ are just some terms being seen more commonly on labels, but what do these all mean? How can manufacturers better label their products to grab the right consumers’ attention? By Dr George M Jacobs, & Dr Nicolas Greliche, learning support teachers, James Cook University Singapore, Subramaniam Jayavel, researcher, government engagement team, Animal Allies Singapore.
Consumers have high expectations when they seek food products. How can we cater to those demands whilst ensuring these foods offer the nutritional benefit consumers need as well? By Christian Philippsen, managing director, Beneo Asia Pacific
In a survey by Pollock Communications and Today’s Dietitian, nutrient-dense and protein-packed seeds will gain traction, say registered dietitian nutritionists.