Launched at the inaugural Food Vision Asia in Singapore last week, the Global Halal Alliance comprises of the Iskandar Regional Development Authority (IRDA), New Zealand’s AsureQuality Limited, Singapore’s Surbana Jurong Private Limited, the International Halal Labuan Foundation, the State of Johor Islamic Religious Council, and the Haltex Group.
The creation of the Alliance was formalised by the agreement exchange between the key international stakeholders in the Halal eco-system, representing public-private partnership arrangements to ensure the political, commercial and industry support of the objectives of the Alliance, and witnessed by His Excellency Dato Seri Mohammed Khaled Bin Nordin, chief minister of Johor State Malaysia and co-chair of IRDA.
Halal is a fast-growing category worldwide today, not only in the Muslim countries because of their increasing economic improvements, but also in the non-Muslim countries to cater to the rising numbers of Muslim tourists, or changing consumer preferences for healthier foods.
With the Alliance, it is now more possible for the mainstream trade community to be involved in and thrive in the Halal Economy, as it allows both Muslim and non-Muslim organisations to ensure their products meet common standards for creation, marketing and sale of Halal products.
The Alliance will also work together with the nutrition, food and beverage industries for food safety, remove halal trade barriers, and link global markets to diversify the supply, processing and distribution chain for Halal products.