Amazon Fresh Replaces Gel Packs With Recyclable Frozen Water Bottles For Delivery

Monday, November 22nd, 2021 | 56 Views


Singapore will be the first country in Asia where Amazon will deploy this packaging innovation.


 Amazon (NASDAQ: AMZN) announced on November 22, 2021, that it will deliver all frozen & chilled products ordered on Amazon Fresh with recyclable frozen water bottles in Singapore. The island will be the first country in Asia where Amazon will introduce this packaging innovation. These measures are part of Amazon’s efforts to improve the overall customer packaging experience by minimizing waste.

All orders which include frozen & chilled products such as meat, seafood, ice cream and more, will be accompanied by a frozen water bottle instead of a gel pack used to maintain the freshness of these products. The 100% recyclable bottles contain packaged drinking water.

As demand for recycling options continue to grow, the replacement of gel packs with 100% curbside recyclable frozen water bottles will be a more convenient solution for Amazon customers. At scale, these small enablers will go a long way in contributing to Singapore’s sustainability efforts.

“We know that Singaporeans are increasingly incorporating more sustainable measures in their day-to-day lives. The switch to frozen water bottles underwent extensive testing and research to create the right solution for Singapore’s hot & humid weather. They have proven to provide the same cooling effectiveness as the original gel packs. On top of that, frozen water bottles have also been tested extensively through the entire last mile journey to ensure that the integrity of the packaging and freshness of products are not compromised,” said Manuel Berbuer, General Manager of Operations from Amazon Singapore.

Amazon commits to its significant role in helping to reduce the sources of human-induced climate change. In its 2020 sustainability report, Amazon revealed that it was the world’s largest corporate purchaser of renewable energy, taking another step in its journey to power global operations with 100% renewable energy by 2025. As part of its efforts to create more sustainable packaging, the company is working with vendors and suppliers to enable ‘Ship in its own container’ solutions and reduce the volume of packaging used to deliver products.

 

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