Barry Callebaut Launches Clean Label Natural Dark Cocoa Powder
Thursday, September 12th, 2019 | 1145 Views
Bensdorp, the premium cocoa brand of Barry Callebaut, introduces Natural Dark, a 100 percent natural and flavourful dark cocoa powder with a superior taste experience. In a consumer test the new Natural Dark cocoa powder was approved by consumers from all over the world. It enables food manufacturers to deliver a rich and chocolaty flavour in all major applications while offering a clean label.
Bensdorp Natural Dark cocoa powder is being introduced at a time when health-focused consumers are increasingly seeking out premium products that are tasty and have a short, recognisable ingredient list. Bensdorp Natural Dark cocoa powder’s unique alkali-free processing hits all the right notes on rich flavour and the deep dark colour consumers prefer while retaining its 100 percent natural credentials. Thanks to this innovative cocoa powder food manufacturers can now offer dark cocoa creations with intense chocolate taste while having a 100 percent clean label and natural positioning that hasn’t been possible until today.
Steven Retzlaff, President Global Cocoa at Barry Callebaut Group: “We are delighted to introduce Natural Dark after years of development and continuous improvements. Our biggest challenge was to create a cocoa powder that not only delivers a natural dark brown colour but brings a rich, chocolaty flavour that our customers can confidently use across all major applications. Since it’s a 100 percent natural proposition with a rich, chocolaty taste, we believe that this powder will set a new standard in the years to come.”