Canada Fills The Gap For China’s Demand For Beer Amid Barley Feud
Tuesday, July 14th, 2020 | 316 Views
Amid the China-Australia trade feud, Canada is filling the gap and satisfying Chinese consumer’s thirst for beer. According to the Canada Grain Commission, Barley exports from Canada has surged 38 percent In May from a year earlier—bringing 175,500 tonnes of Barley to China.
China is the world’s largest beer market, with an annual consumption of 45.7 billion litres, twice as much as US, and five times more than Germany, according to EU SME Centre. Australia has been China’s top barley supplier, however, with an 80 percent tariff imposed on Australia’s grains, export to China’s markets have been significant reduced.
On the other hand, Canada—China’s second largest barley supplier, has been vying for a bigger share in the market and now sees its chance. Moreover, Canada’s high protein crops are greatly sought out for by Chinese brewers to achieve perfect balance during the brewing process. However, according to Tom Steve, general manager of the Alberta Wheat and Barley Commission, this is a short term benefit, and the challenge would be to retain this market share in the longer term.
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