Chia Seeds—The Top Superfood?

Wednesday, September 4th, 2019 | 305 Views

Google searches for chia seeds have jumped 859 percent since 2009, according to UK-based food and technology supplier Sous Vide Tools which examined changing global consumer tastes using Google Trends data.

Consumers are becoming increasingly health-conscious. Interest in superfoods like chia seeds, turmeric and kale have also grown tremendously. Chia seeds are exceptionally popular as it offers great nutritional value. They are gluten-free, high in omega-3 fatty acids, protein, fiber and are often added in muesli, breakfast cereals, bread mixes and fruit juice. Moreover, the demand for functional foods like nutritional grains and multi-cereal-based products are growing.

According to Mintel’s Global New Products Database, the number of food and beverage products launched containing chia seeds have grown 70 percent between 2014 and 2015. With more studies backing up its nutritional value and health benefits, the hype for chia seeds does not seem to be dwindling. The market for chia seeds and innovative products with chia seeds will continue to hold great growth potential.


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