What Consumers Want In Natural Food

Monday, September 25th, 2017 | 415 Views


What Consumers Want In Natural Food Consumers want products that are free from additives and have said they do not want preservatives, artificial flavours and sweeteners in their food and drinks; according to a study by market intelligence company TNS.

The global consumer study, commissioned by colouring concentrates provider GNT Group, attests the importance of natural colours for future-proof products. To cater to the needs of consumers, manufacturers could produce their food and beverages with concentrates of fruit, vegetables and edible plants instead of using artificial ingredients.

“It becomes clear that food manufacturers who want to turn consumers’ scepticism into trust need to replace artificial additives with natural and recognisable alternatives,” said Paul Collins, director, international sales and marketing, GNT Group.

Supermarkets today are full of products claiming to be natural—the food and beverage industry’s way of responding to the massive global trend towards a healthier lifestyle. However, 45 percent of consumers are suspicious when they see claims of naturalness on product labels.

The most important aspect when judging naturalness however is colour: 79 percent of consumers demand natural products to be made without artificial colourants. Factors like the use of pesticides, genetic modification and content of vitamins or minerals are of less importance.

For manufacturers to provide products that consumers want and perceive to be credibly natural, they have to be free from preservatives, artificial flavours and sweeteners.

 

Further reading:

GNT Increases Capacities For Blue And Green Colouring Foods

Nestle Discontinues Low-Sugar Chocolate As Manufacturers Face Challenges In Developing Healthy Options

DHL Supply Chain To Manage Nestlé Warehousing Operations In Myanmar

Connect With Potential Business Partners And Expand Your Network @ NOA 2019!

Chr. Hansen Launches Sweety Y-1

Would You Like A Side Of Mould, Sir?

Sundogs: Vegetable Hotdogs With Sunflower Protein For The First Time

FHA-Food & Beverage

FIC China

Plant-Based Push: Rocket Sales Of Meat-Free Foods In UK

 

WANT MORE INSIDER NEWS? SUBSCRIBE TO OUR DIGITAL MAGAZINE NOW!

 

SHARE WITH FRIENDS: