Fonterra And BY-HEALTH Enter Into Strategic Partnership For Joint R&D Of Nutritional Solutions
Friday, October 25th, 2019 | 621 Views
Fonterra , New Zealand’s leading dairy co-operative, and BY-HEALTH Co. Ltd. (BY-HEALTH), a leading global vitamin and dietary supplements (VDS) enterprise, have entered into a strategic research and development (R&D) partnership to focus on developing innovative nutritional solutions for the health and wellness market. Both parties will work together to explore joint health research and new product development that will deliver health benefits to consumers in China and globally.
The collaborative R&D partnership will leverage Fonterra’s long-history of pioneering innovation in functional dairy proteins, Milk Fat Globule Membrane (MFGM) and probiotics and BY-HEALTH’s leading expertise in vitamin and dietary supplements. The partnership is also in line with Fonterra’s and BY-HEALTH’s nutritional solutions growth strategies, which saw Fonterra establish a specialised Sports and Active Lifestyle Nutrition unit in 2019 to accelerate its growth in health and wellness nutrition and BY-HEALTH acquire Life-Space Group to enable global expansion in dietary supplements.
Komal Mistry-Mehta, Director of NZMP Sports & Active Lifestyle said consumers around the world are becoming more aware and proactive about health and wellness, and dairy nutrition plays an important role in supporting these nutritional needs.
“Globally the probiotics market is seeing significant growth. With the market valued at US$40 billion, Euromonitor forecasts the probiotics supplement segment alone to achieve seven per cent CAGR over the next five years. The growing consumer recognition of metabolic health, mental wellbeing and anti-ageing needs presents a significant opportunity for NZMP’s specialty nutrition ingredients, including dairy proteins, MFGM, and market leading probiotic super-strains BifidoB HN019TM and LactoB HN001TM.
“We are pleased to announce this partnership with BY-HEALTH, a long-standing customer. BY-HEALTH’s deep knowledge of and leadership in vitamin and dietary supplements market is a key advantage as we work to develop functional and effective solutions that help support people’s health and enable them to live the lifestyles they desire. The strategic partnership also extends our existing relationship with BY-HEALTH and aligns with our strategy to work with businesses that bring complementary strengths and expertise to deliver value-added products for consumers and address emerging needs,” added Mistry-Mehta.
Felix Zhang, BY-HEALTH Research and Development Director said, “Our strategy of providing nutritional solutions for consumers is underpinned by our collaborative R&D partnerships with materials suppliers, scientific research institutions, medical institutions and other stakeholders to build the industry’s capabilities to provide superior nutrition. Our strategic R&D partnership with Fonterra gives us access to valuable dairy nutrition expertise to develop high-quality and effective solutions for our customers.”
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