FrieslandCampina Kievit Offers Refreshing Concepts For Savoury Market
Wednesday, November 7th, 2018 | 601 Views
FrieslandCampina Kievit, one of the leading global manufacturers of food and beverage ingredients, has recently conducted a study into trends and developments in the savoury market to better serve its customers in developing winning consumer products. By using its own exclusive online conversation analysis, as well as in-depth market information, global trends like ‘clean label’ and ‘indulgence’ have been studied with respect to soups, sauces and ready-to-eat-meal kits. Based on consumer behaviour and needs, Kievit developed a selection of promising concepts for its customers and updated its portfolio of fat powders for the savoury market. Soup, sauce and ready-to-eat meal kit manufacturers can benefit from Kievit’s findings and ingredients to win in the market.
“Trends in the savoury market are closely related to global trends in the food and beverage industry,” says Gea de Groot, Global Product Group Manager, FrieslandCampina Kievit. “Consumers look for two important things: a clear, clean and comprehensible label, and indulgent experiences.”
Kievit’s research shows that, while two years ago ownership of the topic ‘clean label’ seemed to be reserved for specialists and corporates, consumers nowadays embrace clean label as a trendy lifestyle. They demand clarity on the ingredients of products they consume, enabling them to make conscious choices. “This also means that we see a rise in the use of fresh products in meal kits.”
The same research shows that creaminess is a key driver of consumers’ search for indulgence. “A stunning 39 percent of online conversations include creamy indulgence. Moreover, we see that people crave experiences in taste and texture, preferably in ways that are Instagram-able,” says Gea de Groot. “We used this insight in our labs to, for example, develop concepts for a spicy carrot souppaccino, a seasoning mix for ready-to-eat soup kits, and creamy chicken, shitake and a Thai Tom Yam soup. These clean label recipes, using our innovative ingredients, satisfy the needs of consumers looking for taste experiences and adventures in texture, without compromising on product transparency. Customers can use these recipes as inspiration to develop market-winning end-consumer products.”