The emergence and use of new ingredients in products is cited as one of the trends boosting the market. Performance-boosting ingredients currently dominating the sports nutrition market include creatine, nitrous oxide, beta-alanine, androstenedione, and caffeine.
According to the report, a key growth driver is the increased demand for protein-based products such as protein-based bars, supplements and powders. The rise in demand is linked to the functional benefits associated with these proteins, including nutritional value, weight management, and strengthening of the immune system.
Popular source of protein for these products are whey and soy, due to their nutritional value and wide variety of flavours. Protein ingredients are also being used in oatmeal, yogurt, and cereals. Energy bars, and nutrition bars, and ready-to-drink (RTD) products are gaining wide acceptance as they are relatively easy to carry while on-the-go.
Sports food and drinks dominated the global sports nutrition market last year, with a market share of more than 83 percent. It includes proteins, amino acids and carbohydrate-based products, with protein-based products dominating the market.
One challenge that could hamper market growth is the presence and availability of counterfeit products. Counterfeit bodybuilding products, sold as nutritional supplements, may contain steroids or steroid-like substances, resulting in acute liver injury and kidney failure.
ReportsnReports.com noted that many well-established nutritional stalwarts are continuously being researched and positioned for sports performance applications. For instance, NeoCell offers Collagen Sport, which combines an ion-charged whey protein isolate with proprietary Super Collagen. It also highlighted the value of the sector.
In North America, the sports nutrition market is valued at US$11.04 billion in 2015. The region dominated the global sports nutrition market in 2015. The US is the largest market in this region, experiencing growth in terms of volume and value. The sports nutrition market in Europe was valued at US$6.79 billion in 2015, and is growing steadily as the number of consumers opting for healthy lifestyles is increasing. The sports nutrition market in Asia Pacific was valued at US$5.21 billion in 2015 and is growing rapidly as a result of economic development in the region.