Impossible Foods Makes Debut In Stores
Wednesday, August 7th, 2019 | 499 Views
Impossible Foods’ plant-based patties will be available in US grocery stores from September 2019, following approval by the US Food and Drug administration (FDA) for the use of a colour additive. The plant-based meat alternative has previously been available in restaurants only, but consumers will now be able to purchase the raw patties directly off grocery shelves.
The colour additive—soy leghaemoglobin—is the key ingredient in making the patty look, smell and taste like real meat, and Impossible Foods has been engineering this colour additive for years to perfect its resemblance to meat. As this colour additive has never been used before, FDA was concerned about the general safety of consumers. However, FDA has approved of the use of soy leghaemoglobin after a signed petition by Impossible Foods.
“The U.S. Food and Drug Administration (FDA) is amending the colour additive regulations to provide for the safe use of soy leghemoglobin as a colour additive in ground beef analogue products (e.g., “veggie” burgers),” stated the FDA. “Should no objections be raised, the direct-to-consumer sale of uncooked, red-coloured ground beef analogue products containing soy leghemoglobin will be allowed.”
With FDA’s approval, meatless eating and plant-based meat alternatives such as Impossible Foods patties will continue to grow in popularity.